Sage Mountain Farm

Hi, we’re Phil and Juany Noble! Together, we own and operate Sage Mountain Farm, and we are an active part of the organic and local food revolution that is sweeping Southern California and the country.

When we moved to the area, we quickly planted a vegetable garden and filled the existing corrals with cows, pigs, goats and chickens. We began with a small garden and we quickly ended up having extra produce. Not wanting to let anything go to waste, we decided to sell the extra produce at the local farmer’s market. From our first visit, people were friendly, thanked us for coming and asked if we would be returning, so we did, and Sage Mountain Farm was born!

The next step was deciding where to establish the farm. Since it’s easy for a conventional farm to contaminate an organic one, we decided on a more remote location in the Aguanga and Anza area. If you have been out to visit this area, it’s fairly remote. But we enjoy farming in the wilderness far away from conventional farms where we can practice and maintain strict organic and sustainable farming practices.

All of the fruits and vegetables on our family farm are grown using organic processes and sparkling clean, natural well water from the San Jacinto Mountains in our backyard. We also maintain strict organic guidelines in raising our steers, chickens and pigs as well.

This road has not been without its bumps and pot holes, but it has been a labor of love and we certainly would not be here today without the support of our local community. At Sage Mountain Farm we feel a strong connection to you, our neighbors, and we enjoy looking out for Southern California’s healthy food needs.

Sage Mountain Farm : Seasonal Crop
  • Phil Noble
    Phil Noble Farmer & Owner
  • Juana Noble
    Juana Noble Co-Owner
  • A Manuel “Manny” Garcia
    A Manuel “Manny” Garcia Partner & General Counsel
  • Justin Noble
    Justin Noble Farmer & Son
  • Amy Procop
    Amy Procop Farm Blogger


Having Your Arugula and Eating It Too

Today, organic produce is widely available at all the largest mainstream supermarket chains in Southern California. Ten or fifteen years ago we suspect that many would not have envisioned these chains becoming the largest retailers of organic produce. And in an effort to give credit where credit is due, we all owe a great deal of gratitude to Whole Foods Market for being one of the largest pioneers of that movement. We like to think of this as positive progress for everyone, because the more people demanded organic, the more the market and production adjusted to meet that demand, giving farmers the economies of scale they needed to make organic produce more accessible to all.


Now that the market has grown though, we see that just organic is not enough. People are now demanding that their produce be locally grown as well. This means local and organic are not the same thing, even though there is definite confusion that they are. We challenge you to demand both. Locally grown organic foods are healthier because they’re harvested at peak nutrients levels, they reduce carbon footprints because they travel shorter distances (equating to less carbon emissions), and they provide economic support for one’s local businesses and community. But don’t be confused by “marketing lingo”. We encourage you to do your research and seek out “real” local. What local actually means is still being debated, and there are numerous definitions. What we can promise you here at Sage Mountain Farm is that your food will always be fresh, will always be free of contaminants, and will never travel more than 100 miles to get to you.

Let’s Grow Together